Google Sans vs Helvetica Now

Google Sans and Helvetica Now are both sans-serif typefaces sharing a modern foundation. Where Google Sans leans geometric, tech, Helvetica Now brings neo-grotesque, elegant. Compare which suits your Branding project.

67% Similarity

Design DNA

Design overlap:20%

Google Sans

Structural
Geometric
Visual
Modern
Purpose
Tech

Helvetica Now

Structural
Neo-Grotesque
Visual
ModernElegant

Highlighted traits are shared between both fonts

Visual Comparison

Google Sans

Premium

Premium font preview not available

Visit the foundry website to see samples

Helvetica Now

Premium

Feature Comparison

Feature Google Sans Helvetica Now
Type Premium Premium
Classification sans-serif sans-serif
Variable Font Yes No
Weights Variable Multiple
Italics Yes Yes
License Commercial License Required Commercial License Required
Language Support latin, latin-extended, cyrillic, greek latin, latin-extended, cyrillic, greek
Source Google Monotype

Best Use Cases

Branding

Fonts that establish strong brand identity with distinctive character and versat...

Google Helvetica
UI Design

Typography optimized for user interfaces, design systems, and digital products. ...

Google Helvetica
Corporate

Typography for established businesses, enterprise software, and professional ser...

Google Helvetica
Web Design

Typography optimized for websites, landing pages, and web applications. Web font...

Google Helvetica
Editorial

Typography suited for magazines, newspapers, and long-form content. Editorial fo...

Google Helvetica

Which Should You Choose?

Recommended: Google Sans

  • geometric, tech design character
  • Suited for Web
  • From Google
  • 3 free alternatives available
  • Available as a variable font
View Google Sans →

Consider: Helvetica Now

  • neo-grotesque, elegant design character
  • Suited for Editorial
  • From Monotype
  • 2 free alternatives available
View Helvetica Now →

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Free Alternatives to Consider

Free fonts that can replace both Google Sans and Helvetica Now


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