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Whitney vs WTF Forma
Whitney and WTF Forma are both sans-serif typefaces sharing a modern foundation. Where Whitney leans humanist, editorial, WTF Forma brings neo-grotesque, branding. Compare which suits your Editorial project.
Design DNA
Design overlap:29%
Whitney
WTF Forma
Highlighted traits are shared between both fonts
Visual Comparison
Whitney
Premium
WTF Forma
PremiumPremium font preview not available
Visit the foundry website to see samples
Feature Comparison
| Feature | Whitney | WTF Forma |
|---|---|---|
| Type | Premium | Premium |
| Classification | sans-serif | sans-serif |
| Variable Font | No | No |
| Weights | Multiple | Multiple |
| Italics | Yes | Yes |
| License | Commercial License Required | Commercial License Required |
| Language Support | latin, latin-extended | latin, latin-extended |
| Source | Hoefler&Co | W Type Foundry |
Best Use Cases
Typography suited for magazines, newspapers, and long-form content. Editorial fo...
Typography for established businesses, enterprise software, and professional ser...
Typography for wayfinding, environmental graphics, and public signage. Signage f...
Typography for navigation systems, directional signage, and environmental graphi...
Fonts that establish strong brand identity with distinctive character and versat...
Typography optimized for user interfaces, design systems, and digital products. ...
Typography for product packaging, labels, and consumer goods. Packaging fonts mu...
Which Should You Choose?
Recommended: Whitney
- humanist, editorial design character
- Suited for Signage and Wayfinding
- From Hoefler&Co
- 2 free alternatives available
Consider: WTF Forma
- neo-grotesque, branding design character
- Suited for Branding and Ui
- From W Type Foundry
- 7 free alternatives available
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Free Alternatives to Consider
Free fonts that can replace both Whitney and WTF Forma