Vercel

Vercel is a cloud platform company that has contributed to typography through the Geist font family. While primarily a technology company, their investment in custom typography reflects the growing importance of typeface design in tech product development.

Type Projects

Vercel commissioned the Geist font family, designed in collaboration with Basement Studio. Geist includes both sans-serif and monospace variants, created specifically for developer interfaces and modern web applications.

Design Approach

The Geist typefaces prioritize screen legibility, technical precision, and the specific needs of developer tools. The design reflects Vercel's focus on developer experience, creating fonts optimized for code editors, terminals, and documentation.

Industry Context

Vercel's investment in custom typography follows a trend of technology companies developing proprietary fonts for their platforms, recognizing that typography significantly impacts user experience and brand identity.