Helvetica Compressed vs Trade Gothic

Helvetica Compressed and Trade Gothic are both sans-serif typefaces sharing a condensed foundation. Where Helvetica Compressed leans neo-grotesque, display, Trade Gothic brings signage, readable. Compare which suits your Headlines project.

Design DNA

Design overlap:17%

Helvetica Compressed

Structural
CondensedNeo-Grotesque
Visual
Minimal
Purpose
Display

Trade Gothic

Structural
Condensed
Visual
Readable
Purpose
Signage

Highlighted traits are shared between both fonts

Visual Comparison

Helvetica Compressed

Premium

Premium font preview not available

Visit the foundry website to see samples

Trade Gothic

Premium
1 / 7Trade Gothic specimen 1 of 7
1x
1 / 7

Feature Comparison

Feature Helvetica Compressed Trade Gothic
Type Premium Premium
Classification sans-serif sans-serif
Variable Font No No
Weights Multiple Multiple
Italics Yes Yes
License Commercial License Required Commercial License Required
Language Support latin, latin-extended, cyrillic latin, latin-extended
Source Linotype Linotype

Best Use Cases

Headlines

Typography designed specifically for titles, headers, and attention-grabbing tex...

Helvetica Trade
Editorial

Typography suited for magazines, newspapers, and long-form content. Editorial fo...

Helvetica Trade
Branding

Fonts that establish strong brand identity with distinctive character and versat...

Helvetica Trade
Advertising

Typography for advertising, marketing campaigns, and promotional materials. Adve...

Helvetica Trade
Wayfinding

Typography for navigation systems, directional signage, and environmental graphi...

Helvetica Trade
Packaging

Typography for product packaging, labels, and consumer goods. Packaging fonts mu...

Helvetica Trade
Gaming

Typography for video games, esports, and interactive entertainment. Gaming fonts...

Helvetica Trade

Where You'll See These Fonts

Trade Gothic

  • Magazine headlines
  • Advertising
  • Packaging design
  • Sports media
  • Fashion editorials

Which Should You Choose?

Recommended: Helvetica Compressed

  • neo-grotesque, display design character
  • Suited for Branding and Advertising
  • From Linotype
  • 2 free alternatives available
  • Broader language support
View Helvetica Compressed →

Consider: Trade Gothic

  • signage, readable design character
  • Suited for Wayfinding and Packaging
  • From Linotype
  • 3 free alternatives available
View Trade Gothic →

Browse by Context

Trade Gothic

For Editorial For Gaming For Headlines For Packaging For Wayfinding With Condensed

Free Alternatives to Consider

Free fonts that can replace both Helvetica Compressed and Trade Gothic

Oswald

85%
Google Fonts · OFL-1.1 · Variable

Work Sans

80%

% to Helvetica Compressed · 80% to Trade Gothic

Google Fonts · OFL-1.1 · Variable

Barlow

78%

78% to Helvetica Compressed · 78% to Trade Gothic

Google Fonts · OFL-1.1 · 9 weights

Libre Franklin

72%

% to Helvetica Compressed · 72% to Trade Gothic

Google Fonts · OFL-1.1 · Variable

Related Comparisons

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Helvetica Compressed vs Oswald

85% similarity

Helvetica Compressed

View all alternatives

Trade Gothic

View all alternatives

sans-serif Fonts

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