Helvetica Now vs HK Grotesk

Helvetica Now and HK Grotesk are both sans-serif typefaces sharing a neo-grotesque foundation. Where Helvetica Now leans elegant, HK Grotesk brings minimal. Compare which suits your Branding project.

75% Similarity

Design DNA

Design overlap:50%

Helvetica Now

Structural
Neo-Grotesque
Visual
ModernElegant

HK Grotesk

Structural
Neo-Grotesque
Visual
ModernMinimal

Highlighted traits are shared between both fonts

Visual Comparison

Helvetica Now

Premium

HK Grotesk

Premium

Feature Comparison

Feature Helvetica Now HK Grotesk
Type Premium Premium
Classification sans-serif sans-serif
Variable Font No No
Weights Multiple Multiple
Italics Yes Yes
License Commercial License Required Commercial License Required
Language Support latin, latin-extended, cyrillic, greek latin, latin-extended
Source Monotype Hanken Design Co

Best Use Cases

Branding

Fonts that establish strong brand identity with distinctive character and versat...

Helvetica HK
Editorial

Typography suited for magazines, newspapers, and long-form content. Editorial fo...

Helvetica HK
UI Design

Typography optimized for user interfaces, design systems, and digital products. ...

Helvetica HK
Corporate

Typography for established businesses, enterprise software, and professional ser...

Helvetica HK
Web Design

Typography optimized for websites, landing pages, and web applications. Web font...

Helvetica HK

Which Should You Choose?

Recommended: Helvetica Now

  • elegant design character
  • Suited for Corporate
  • From Monotype
  • 4 free alternatives available
  • Broader language support
View Helvetica Now →

Consider: HK Grotesk

  • minimal design character
  • Suited for Web
  • From Hanken Design Co
  • 2 free alternatives available
View HK Grotesk →
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Free Alternatives to Consider

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