Craft Gothic vs Trade Gothic

Craft Gothic and Trade Gothic are both sans-serif typefaces sharing a condensed foundation. Where Craft Gothic leans editorial, display, Trade Gothic brings readable. Compare which suits your Editorial project.

Design DNA

Design overlap:40%

Craft Gothic

Structural
Condensed
Purpose
SignageEditorialDisplay

Trade Gothic

Structural
Condensed
Visual
Readable
Purpose
Signage

Highlighted traits are shared between both fonts

Visual Comparison

Craft Gothic

Premium
1 / 6Craft Gothic specimen 1 of 6
1x
1 / 6

Trade Gothic

Premium
1 / 7Trade Gothic specimen 1 of 7
1x
1 / 7

Feature Comparison

Feature Craft Gothic Trade Gothic
Type Premium Premium
Classification sans-serif sans-serif
Variable Font No No
Weights Multiple Multiple
Italics Yes Yes
License Commercial License Required Commercial License Required
Language Support latin, latin-extended latin, latin-extended
Source Font Bureau Linotype

Best Use Cases

Editorial

Typography suited for magazines, newspapers, and long-form content. Editorial fo...

Craft Trade
Headlines

Typography designed specifically for titles, headers, and attention-grabbing tex...

Craft Trade
Packaging

Typography for product packaging, labels, and consumer goods. Packaging fonts mu...

Craft Trade
Display & Headlines

Typography designed to grab attention at large sizes. Display fonts feature dist...

Craft Trade
Wayfinding

Typography for navigation systems, directional signage, and environmental graphi...

Craft Trade
Gaming

Typography for video games, esports, and interactive entertainment. Gaming fonts...

Craft Trade

Where You'll See These Fonts

Trade Gothic

  • Magazine headlines
  • Advertising
  • Packaging design
  • Sports media
  • Fashion editorials

Which Should You Choose?

Recommended: Craft Gothic

  • editorial, display design character
  • Suited for Display
  • From Font Bureau
  • 2 free alternatives available
View Craft Gothic →

Consider: Trade Gothic

  • readable design character
  • Suited for Wayfinding and Gaming
  • From Linotype
  • 3 free alternatives available
View Trade Gothic →

Browse by Context

Trade Gothic

For Editorial For Gaming For Headlines For Packaging For Wayfinding With Condensed

Free Alternatives to Consider

Free fonts that can replace both Craft Gothic and Trade Gothic

Oswald

85%
Google Fonts · OFL-1.1 · Variable

Barlow

80%

80% to Craft Gothic · 78% to Trade Gothic

Google Fonts · OFL-1.1 · 9 weights

Work Sans

80%

% to Craft Gothic · 80% to Trade Gothic

Google Fonts · OFL-1.1 · Variable

Libre Franklin

72%

% to Craft Gothic · 72% to Trade Gothic

Google Fonts · OFL-1.1 · Variable

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85% similarity

Craft Gothic

View all alternatives

Trade Gothic

View all alternatives

sans-serif Fonts

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