Franklin Gothic vs Trade Gothic

Franklin Gothic and Trade Gothic are both sans-serif typefaces sharing a condensed foundation. Where Franklin Gothic leans bold, editorial, Trade Gothic brings signage, readable. Compare which suits your Headlines project.

Design DNA

Design overlap:20%

Franklin Gothic

Structural
Condensed
Visual
Bold
Purpose
Editorial

Trade Gothic

Structural
Condensed
Visual
Readable
Purpose
Signage

Highlighted traits are shared between both fonts

Visual Comparison

Franklin Gothic

Premium
1 / 5Franklin Gothic specimen 1 of 5
1x
1 / 5

Trade Gothic

Premium
1 / 7Trade Gothic specimen 1 of 7
1x
1 / 7

Feature Comparison

Feature Franklin Gothic Trade Gothic
Type Premium Premium
Classification sans-serif sans-serif
Variable Font No No
Weights Multiple Multiple
Italics Yes Yes
License Commercial License Required Commercial License Required
Language Support latin, latin-extended latin, latin-extended
Source URW Type Foundry Linotype

Best Use Cases

Headlines

Typography designed specifically for titles, headers, and attention-grabbing tex...

Franklin Trade
Editorial

Typography suited for magazines, newspapers, and long-form content. Editorial fo...

Franklin Trade
Advertising

Typography for advertising, marketing campaigns, and promotional materials. Adve...

Franklin Trade
Sports

Typography for sports brands, athletic apparel, and team identities. Sports font...

Franklin Trade
Wayfinding

Typography for navigation systems, directional signage, and environmental graphi...

Franklin Trade
Packaging

Typography for product packaging, labels, and consumer goods. Packaging fonts mu...

Franklin Trade
Gaming

Typography for video games, esports, and interactive entertainment. Gaming fonts...

Franklin Trade

Where You'll See These Fonts

Franklin Gothic

  • News headlines
  • Sports branding
  • Movie posters
  • Magazine covers
  • Political advertising

Trade Gothic

  • Magazine headlines
  • Advertising
  • Packaging design
  • Sports media
  • Fashion editorials

Which Should You Choose?

Recommended: Franklin Gothic

  • bold, editorial design character
  • Suited for Advertising and Sports
  • From URW Type Foundry
  • 3 free alternatives available
View Franklin Gothic →

Consider: Trade Gothic

  • signage, readable design character
  • Suited for Wayfinding and Packaging
  • From Linotype
  • 3 free alternatives available
View Trade Gothic →

Browse by Context

Franklin Gothic

For Editorial For Headlines For Advertising For Sports With Condensed With Bold

Trade Gothic

For Editorial For Gaming For Headlines For Packaging For Wayfinding With Condensed

Free Alternatives to Consider

Free fonts that can replace both Franklin Gothic and Trade Gothic

Libre Franklin

82%

92% to Franklin Gothic · 72% to Trade Gothic

Google Fonts · OFL-1.1 · Variable

Work Sans

78%

75% to Franklin Gothic · 80% to Trade Gothic

Google Fonts · OFL-1.1 · Variable

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92% similarity

Franklin Gothic

View all alternatives

Trade Gothic

View all alternatives

sans-serif Fonts

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