Helvetica vs WTF Forma

Helvetica and WTF Forma are both sans-serif typefaces sharing a neo-grotesque foundation. Where Helvetica leans retro, WTF Forma brings modern, readable. Compare which suits your Corporate project.

70% Similarity

Design DNA

Design overlap:50%

Helvetica

Structural
Neo-Grotesque
Visual
MinimalRetro
Purpose
Branding

WTF Forma

Structural
Neo-Grotesque
Visual
MinimalModernReadable
Purpose
Branding

Highlighted traits are shared between both fonts

Visual Comparison

Helvetica

Premium
1 / 6Helvetica specimen 1 of 6
1x
1 / 6

WTF Forma

Premium

Premium font preview not available

Visit the foundry website to see samples

Feature Comparison

Feature Helvetica WTF Forma
Type Premium Premium
Classification sans-serif sans-serif
Variable Font No No
Weights Multiple Multiple
Italics Yes Yes
License Commercial License Required Commercial License Required
Language Support latin, latin-extended, cyrillic, greek latin, latin-extended
Source Linotype W Type Foundry

Best Use Cases

Corporate

Typography for established businesses, enterprise software, and professional ser...

Helvetica WTF
Editorial

Typography suited for magazines, newspapers, and long-form content. Editorial fo...

Helvetica WTF
Branding

Fonts that establish strong brand identity with distinctive character and versat...

Helvetica WTF
Signage

Typography for wayfinding, environmental graphics, and public signage. Signage f...

Helvetica WTF
Healthcare

Typography for medical, wellness, and healthcare applications. Healthcare fonts ...

Helvetica WTF
E-commerce

Typography optimized for online retail, marketplaces, and shopping experiences. ...

Helvetica WTF
UI Design

Typography optimized for user interfaces, design systems, and digital products. ...

Helvetica WTF
Packaging

Typography for product packaging, labels, and consumer goods. Packaging fonts mu...

Helvetica WTF

Where You'll See These Fonts

Helvetica

  • Corporate branding
  • Transportation signage
  • Government documents
  • Tech companies
  • Print media
  • Subway systems worldwide
  • Pharmaceutical packaging

Which Should You Choose?

Recommended: Helvetica

  • retro design character
  • Suited for Signage and Healthcare
  • From Linotype
  • 3 free alternatives available
  • Broader language support
View Helvetica →

Consider: WTF Forma

  • modern, readable design character
  • Suited for Ui and Packaging
  • From W Type Foundry
  • 7 free alternatives available
View WTF Forma →

Browse by Context

Helvetica

For Editorial For Branding For Healthcare For E-commerce For Corporate For Signage

WTF Forma

For Editorial For Branding For UI Design For Corporate For Packaging With Neo-Grotesque

Free Alternatives to Consider

Free fonts that can replace both Helvetica and WTF Forma

Inter

88%

88% to Helvetica · 76% to WTF Forma

Google Fonts · OFL-1.1 · Variable

Roboto

80%
Google Fonts · Apache-2.0 · Variable

Barlow

80%

% to Helvetica · 80% to WTF Forma

Google Fonts · OFL-1.1 · 9 weights

Source Sans 3

78%

% to Helvetica · 78% to WTF Forma

Google Fonts · OFL-1.1 · Variable

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Helvetica

View all alternatives

WTF Forma

View all alternatives

sans-serif Fonts

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