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Craft Gothic vs Franklin Gothic
Craft Gothic and Franklin Gothic are both sans-serif typefaces sharing a condensed foundation. Where Craft Gothic leans signage, display, Franklin Gothic brings bold. Compare which suits your Editorial project.
Design DNA
Design overlap:40%
Craft Gothic
Franklin Gothic
Highlighted traits are shared between both fonts
Visual Comparison
Craft Gothic
Premium
Franklin Gothic
Premium
Feature Comparison
| Feature | Craft Gothic | Franklin Gothic |
|---|---|---|
| Type | Premium | Premium |
| Classification | sans-serif | sans-serif |
| Variable Font | No | No |
| Weights | Multiple | Multiple |
| Italics | Yes | Yes |
| License | Commercial License Required | Commercial License Required |
| Language Support | latin, latin-extended | latin, latin-extended |
| Source | Font Bureau | URW Type Foundry |
Best Use Cases
Typography suited for magazines, newspapers, and long-form content. Editorial fo...
Typography designed specifically for titles, headers, and attention-grabbing tex...
Typography designed to grab attention at large sizes. Display fonts feature dist...
Typography for product packaging, labels, and consumer goods. Packaging fonts mu...
Typography for advertising, marketing campaigns, and promotional materials. Adve...
Typography for sports brands, athletic apparel, and team identities. Sports font...
Where You'll See These Fonts
Franklin Gothic
- News headlines
- Sports branding
- Movie posters
- Magazine covers
- Political advertising
Which Should You Choose?
Recommended: Craft Gothic
- signage, display design character
- Suited for Display and Packaging
- From Font Bureau
- 2 free alternatives available
Consider: Franklin Gothic
- bold design character
- Suited for Advertising and Sports
- From URW Type Foundry
- 3 free alternatives available
Browse by Context
Franklin Gothic
Free Alternatives to Consider
Free fonts that can replace both Craft Gothic and Franklin Gothic