Frutiger vs Optima

Frutiger and Optima are both sans-serif typefaces sharing a humanist foundation. Where Frutiger leans readable, warm, Optima brings elegant, script. Compare these two premium fonts to decide which fits your design vision.

Design DNA

Design overlap:20%

Frutiger

Structural
Humanist
Visual
ReadableWarm

Optima

Structural
HumanistScript
Visual
Elegant

Highlighted traits are shared between both fonts

Visual Comparison

Frutiger

Premium
1 / 5Frutiger specimen 1 of 5
1x
1 / 5

Optima

Premium
1 / 5Optima specimen 1 of 5
1x
1 / 5

Feature Comparison

Feature Frutiger Optima
Type Premium Premium
Classification sans-serif sans-serif
Variable Font No No
Weights Multiple Multiple
Italics Yes Yes
License Commercial License Required Commercial License Required
Language Support latin, latin-extended, cyrillic, greek latin, latin-extended, greek
Source Linotype Linotype

Best Use Cases

Signage

Typography for wayfinding, environmental graphics, and public signage. Signage f...

Frutiger Optima
Wayfinding

Typography for navigation systems, directional signage, and environmental graphi...

Frutiger Optima
Corporate

Typography for established businesses, enterprise software, and professional ser...

Frutiger Optima
Healthcare

Typography for medical, wellness, and healthcare applications. Healthcare fonts ...

Frutiger Optima
Fashion

Typography for fashion brands, style publications, and luxury apparel. Fashion f...

Frutiger Optima
Luxury

Typography for luxury brands, high-end products, and premium services. Luxury fo...

Frutiger Optima
Editorial

Typography suited for magazines, newspapers, and long-form content. Editorial fo...

Frutiger Optima
Memorial
Frutiger Optima

Where You'll See These Fonts

Frutiger

  • Airport signage
  • Healthcare systems
  • Transportation
  • Government forms
  • Pharmaceutical packaging

Optima

  • Vietnam Veterans Memorial
  • Estée Lauder
  • Aston Martin
  • Yahoo! (historical)
  • High-end cosmetics

Which Should You Choose?

Recommended: Frutiger

  • readable, warm design character
  • Suited for Signage and Wayfinding
  • From Linotype
  • 3 free alternatives available
  • Broader language support
View Frutiger →

Consider: Optima

  • elegant, script design character
  • Suited for Fashion and Luxury
  • From Linotype
  • 3 free alternatives available
View Optima →

Browse by Context

Frutiger

For Healthcare For Corporate For Signage For Wayfinding With Humanist With Readable

Optima

For Editorial For Luxury For Fashion With Humanist With Script With Elegant

Free Alternatives to Consider

Free fonts that can replace both Frutiger and Optima

Hind

82%
Google Fonts · OFL-1.1 · 5 weights

Open Sans

80%
Google Fonts · Apache-2.0 · Variable

URW Gothic

80%

% to Frutiger · 80% to Optima

Google Fonts · OFL-1.1 · 4 weights

Source Sans Pro

78%
Google Fonts · OFL-1.1 · Variable

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Frutiger

View all alternatives

Optima

View all alternatives

sans-serif Fonts

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