Frutiger vs Trade Gothic

Frutiger and Trade Gothic are both sans-serif typefaces sharing a readable foundation. Where Frutiger leans humanist, warm, Trade Gothic brings condensed, signage. Compare which suits your Wayfinding project.

Design DNA

Design overlap:20%

Frutiger

Structural
Humanist
Visual
ReadableWarm

Trade Gothic

Structural
Condensed
Visual
Readable
Purpose
Signage

Highlighted traits are shared between both fonts

Visual Comparison

Frutiger

Premium
1 / 5Frutiger specimen 1 of 5
1x
1 / 5

Trade Gothic

Premium
1 / 7Trade Gothic specimen 1 of 7
1x
1 / 7

Feature Comparison

Feature Frutiger Trade Gothic
Type Premium Premium
Classification sans-serif sans-serif
Variable Font No No
Weights Multiple Multiple
Italics Yes Yes
License Commercial License Required Commercial License Required
Language Support latin, latin-extended, cyrillic, greek latin, latin-extended
Source Linotype Linotype

Best Use Cases

Wayfinding

Typography for navigation systems, directional signage, and environmental graphi...

Frutiger Trade
Signage

Typography for wayfinding, environmental graphics, and public signage. Signage f...

Frutiger Trade
Corporate

Typography for established businesses, enterprise software, and professional ser...

Frutiger Trade
Healthcare

Typography for medical, wellness, and healthcare applications. Healthcare fonts ...

Frutiger Trade
Headlines

Typography designed specifically for titles, headers, and attention-grabbing tex...

Frutiger Trade
Editorial

Typography suited for magazines, newspapers, and long-form content. Editorial fo...

Frutiger Trade
Packaging

Typography for product packaging, labels, and consumer goods. Packaging fonts mu...

Frutiger Trade
Gaming

Typography for video games, esports, and interactive entertainment. Gaming fonts...

Frutiger Trade

Where You'll See These Fonts

Frutiger

  • Airport signage
  • Healthcare systems
  • Transportation
  • Government forms
  • Pharmaceutical packaging

Trade Gothic

  • Magazine headlines
  • Advertising
  • Packaging design
  • Sports media
  • Fashion editorials

Which Should You Choose?

Recommended: Frutiger

  • humanist, warm design character
  • Suited for Signage and Corporate
  • From Linotype
  • 3 free alternatives available
  • Broader language support
View Frutiger →

Consider: Trade Gothic

  • condensed, signage design character
  • Suited for Headlines and Editorial
  • From Linotype
  • 3 free alternatives available
View Trade Gothic →

Browse by Context

Frutiger

For Healthcare For Corporate For Signage For Wayfinding With Humanist With Readable

Trade Gothic

For Editorial For Gaming For Headlines For Packaging For Wayfinding With Condensed

Free Alternatives to Consider

Free fonts that can replace both Frutiger and Trade Gothic

Hind

82%
Google Fonts · OFL-1.1 · 5 weights

Open Sans

80%
Google Fonts · Apache-2.0 · Variable

Work Sans

80%

% to Frutiger · 80% to Trade Gothic

Google Fonts · OFL-1.1 · Variable

Source Sans Pro

78%
Google Fonts · OFL-1.1 · Variable

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Frutiger

View all alternatives

Trade Gothic

View all alternatives

sans-serif Fonts

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