Use Case
Best Fonts for Advertising
Typography for advertising, marketing campaigns, and promotional materials. Advertising fonts must capture attention, convey brand personality, and drive action in competitive visual environments.
13 free fonts | 6 premium to replace | Updated: Jan 2026
Free Fonts for Advertising
Open-source fonts perfect for advertising projects.
Premium Advertising Fonts You Can Replace
Popular premium fonts for advertising with free open-source alternatives.
Frequently Asked Questions
What fonts work best for advertising headlines?
Advertising headlines need stopping power. Bold sans-serifs (Gotham, Futura Bold) dominate modern ads. Serif fonts add authority for financial or luxury advertising. The font should match brand personality while standing out in cluttered media environments. Test headlines at actual ad sizes.
How do I choose fonts for digital advertising?
Digital ads demand instant readability at small sizes—banner ads might display body text at 10-12px. Choose fonts optimized for screens with clear rendering. Sans-serifs generally perform better. Test across devices and platforms. Consider variable fonts to optimize file sizes for web delivery.
What free fonts work well for advertising?
Montserrat provides bold headline impact similar to Gotham. Poppins offers friendly geometric styling for modern campaigns. Oswald delivers condensed punch for tight spaces. For body text, Inter or Source Sans Pro ensure digital readability. Playfair Display works for upscale campaign headlines.