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Frutiger vs Lato
Lato is the corporate workhorse. At 70% similarity it is warmer and rounder than Frutiger, but its professional neutrality makes it a dependable free choice for identity and body text.
Design DNA
Design overlap:25%
Frutiger
Lato
Highlighted traits are shared between both fonts
Visual Comparison
Frutiger
Premium
Lato
FreeAa Bb Cc 123
The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Feature Comparison
| Feature | Frutiger | Lato |
|---|---|---|
| Type | Premium | Free |
| Classification | sans-serif | sans-serif |
| Variable Font | No | No |
| Weights | Multiple | 100, 300, 400, 700, 900 |
| Italics | Yes | Yes |
| License | Commercial License Required | OFL-1.1 |
| Language Support | latin, latin-extended, cyrillic, greek | latin, latin-extended |
| Source | Linotype | Google Fonts |
Best Use Cases
Typography for wayfinding, environmental graphics, and public signage. Signage f...
Typography for navigation systems, directional signage, and environmental graphi...
Typography for established businesses, enterprise software, and professional ser...
Typography for medical, wellness, and healthcare applications. Healthcare fonts ...
Fonts that establish strong brand identity with distinctive character and versat...
Typography suited for magazines, newspapers, and long-form content. Editorial fo...
Fonts optimized for mobile interfaces with excellent small-size legibility, clea...
Typography optimized for online retail, marketplaces, and shopping experiences. ...
Typography for startups, tech companies, and venture-backed businesses. Startup ...
Typography for tech companies, software products, and digital innovation. Tech f...
Performance Comparison
| Metric | Frutiger | Lato |
|---|---|---|
| Score | N/A | 60/100 |
| File Size | N/A | 85.9 KB |
| Weights | N/A | 5 |
| Italics | N/A | Yes |
| Variable Font | N/A | No |
| Language Groups | N/A | 2 |
| CDN Delivery | N/A | Yes |
| x-Height Ratio | N/A | 0.506 |
| Cap Height Ratio | N/A | 0.717 |
Which Should You Choose?
Consider: Frutiger
- Shares Frutiger's warm character
- Particularly suited for corporate communications and branding
- Delivers a friendly, professional, clean aesthetic
- Popular in education-academia and healthcare-medical design
- Versatile enough to replace 15+ premium fonts
Recommended: Lato
- Original design with refined typographic details
- Designed specifically for signage and wayfinding
- Commercial license with professional support
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Free Alternatives to Consider
Other free alternatives to Frutiger