sans-serif · OFL-1.1 · Variable (100-900)
Use Case
Best Fonts for Fashion
Typography for fashion brands, style publications, and luxury apparel. Fashion fonts convey sophistication, elegance, and contemporary style through refined details and distinctive character.
47 free fonts | 181 premium to replace | Updated: Jan 2026
Free Fonts for Fashion
Open-source fonts perfect for fashion projects.
serif · OFL-1.1 · Variable (100-900)
sans-serif · Apache-2.0 · Variable (100-900)
sans-serif · OFL-1.1 · Variable (100-900)
sans-serif · OFL-1.1 · Variable (100-900)
serif · Apache-2.0 · Variable (100-900)
sans-serif · OFL-1.1 · Variable (100-900)
sans-serif · OFL-1.1 · Variable (100-900)
mono · OFL-1.1 · Variable (100-900)
mono · OFL-1.1 · Variable (100-900)
display · OFL-1.1 · Variable (100-900)
serif · OFL-1.1 · 2 weights
sans-serif · OFL-1.1 · 9 weights
serif · OFL-1.1 · 5 weights
Premium Fashion Fonts You Can Replace
Popular premium fonts for fashion with free open-source alternatives.
Franklin Gothic
american-gothic bold condensed
Trade Gothic
american-gothic condensed industrial
Antique Legacy
grotesque historical display
Atlas Grotesk
neo-grotesque editorial contemporary
Atlas Typewriter
monospace editorial elegant
Austin
didone display high-contrast
Basis Grotesque
neo-grotesque editorial contemporary
Baskerville
transitional refined readable
Blanco
editorial contemporary elegant
Cabinet Grotesk
neo-grotesque display bold
Canela
contemporary editorial elegant
Chronicle Display
scotch display editorial
Cirka
contemporary minimal elegant
Copperplate Gothic
display formal small-caps
Domaine
contemporary editorial luxurious
Editorial New
high-contrast editorial fashion
Financier
editorial newspaper contemporary
Founders Grotesk
neo-grotesque editorial condensed
Freight Display
high-contrast editorial display
Geograph
humanist warm editorial
Guardian Egyptian
slab-serif news editorial
Heldane
editorial display elegant
Instrument Sans
neo-grotesque modern minimal
Ivy Mode
high-contrast fashion display
Magnat
humanist editorial contemporary
Migra
variable experimental display
Miller Display
scotch display editorial
Neue Swift
transitional editorial readable
Neufile Grotesk
neo-grotesque minimal contemporary
Newzald
editorial newspaper contemporary
Noe Display
high-contrast display editorial
Palatino
old-style calligraphic readable
Portrait
high-contrast display editorial
PP Radio Grotesk
neo-grotesque modern editorial
Quiche
didone display high-contrast
Recursive Mono
variable monospace versatile
Regal
display elegant contemporary
Sangbleu
high-contrast fashion luxury
Sanomat
editorial newspaper contemporary
Signifier
transitional editorial contemporary
Supria Sans
humanist display contemporary
Teodor
display high-contrast elegant
TheSans
humanist professional corporate
Tiempos
editorial news readable
Times New Roman
transitional classic readable
Untitled Sans
neo-grotesque neutral minimal
Voyage
script-influenced elegant display
Frequently Asked Questions
What fonts do fashion brands use?
Fashion brands favor high-contrast Didone serifs (Didot, Bodoni) for their dramatic elegance, or refined geometric sans-serifs (Futura, Optima) for modern minimalism. Vogue and Harper's Bazaar popularized Didot variants. Contemporary fashion brands increasingly use custom typefaces that feel both timeless and fresh.
How do I achieve a high-fashion look with typography?
Use restraint and white space generously. Elegant serif fonts in all-caps with generous letter-spacing create luxury impact. Keep headlines understated rather than bold. Black text on white, or vice versa, with minimal decoration. The typography should feel confident and unhurried, never cluttered.
What free fonts work well for fashion branding?
Playfair Display captures Didot's fashion editorial elegance. Cormorant offers a more refined, lighter Garamond alternative. For modern fashion, Jost reproduces Futura's geometric sophistication. Libre Bodoni provides high-contrast drama. Pair with clean sans-serifs like Inter or Work Sans for supporting text.